Ad Type: Lead Form vs. Standard

The Ad Type determines where a driver is taken to when they click your Ad's "Apply Now" button.

When a driver clicks "Apply Now" on your Ad, they are taken to one of two places:

  1. A Lead Form: this is the Lead Form Ad type. A Lead Form is a short form that the driver submits all while staying within Facebook's platform. You can build your Lead Form within A-Suite Ad and add custom qualification questions for drivers to answer.
  2. A URL destination: this is the Standard Ad type. You can paste any URL destination that you want the driver to be taken to after clicking "Apply Now" on your Ad. Examples might include your careers page, a specific jobs board, or a page on your website.