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A-Suite Ad Glossary

While using our platform, you may come across a few terms that seem unfamiliar. Below is a list of those terms & phrases for your reference.

Leads: The number of drivers who completed filling out a lead form associated with the promotion of your ad.

Clicks: The number of total clicks on your ad. This includes when people click on the button designated in your ad, the link to your Facebook Business Page, and when initiating a comment or reaction

Reach: The number of unique drivers who saw an ad at least once

Impressions: The number of times your ad was on a screen in front of a driver in your target audience. This number includes multiple views of your ad by the same driver.