While using our platform, you may come across a few terms that seem unfamiliar. Below is a list of those terms & phrases for your reference.
Leads: The number of drivers who completed filling out a lead form associated with the promotion of your ad.
Clicks: The number of total clicks on your ad. This includes when people click on the button designated in your ad, the link to your Facebook Business Page, and when initiating a comment or reaction
Reach: The number of unique drivers who saw an ad at least once
Impressions: The number of times your ad was on a screen in front of a driver in your target audience. This number includes multiple views of your ad by the same driver.