When considering your “Max Views per Driver,” focus on the number of times you want a driver to see your ad over the course of a typical 10-14 day ad. This number depends on the goal you have for your ad and how long you’re running it for. A lower “Max Views per Driver” means the number of drivers who see your ad may increase. However, too low of a “Max Views per Driver” also means you’re less likely to push a given driver towards applying.
A few important ranges to keep in mind are as follows:
- 1-3 views is a low frequency for impacting a driver
- 4-6 views is the average frequency needed to impact a driver
- 7+ views is a high frequency for impacting a driver
The average frequency delivered by your ad will vary depending on how long the ad runs for.