Find Your Purple Cow
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      2. The AvatarFleet Proven Process
      3. Find Your Purple Cow

      Do The Post-It Note Test

      You're almost there with finding your Purple Cow, now it's time to put it to the test

      Here's how to do the Post-It Note Test:

      1. Google a phrase that you think a potential hire would search to find a job you’re offering (i.e. “OTR driving positions near me”, “LTL driving jobs in Muskegon, MI).

      2. Look at the top 3 to 5 search results that come up

      3. Write down three things from each ad that the company lists as a reason to drive with them.

      4. If you have any reasons in common with any of the ads you chose, you fail the Post-It-Note Test and it's back to the drawing board to come up with something no one else can say.

      Alert: Unless you followed our Voice of the Driver Guide, your drivers may have given you vanilla responses to your questions (the same answers you here on every other video).

      • The most common response you'll get from a driver is "we're like a family here."

      • They've been conditioned to give that response because it's what they see and here in advertisements all day, but it's NOT a differentiator

      • So how do you avoid this? Just ask them what “family” means to them.

      • By asking them that simple question, they'll give you more detail about the characteristics of a family, and how your fleet relates to those characteristics. You’re listening for stories to capture that will prove you treat people right.