Create Content That Engages, Not Annoys
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      2. The AvatarFleet Proven Process
      3. Create Content That Engages, Not Annoys

      Start a Driver Influencer Program

      Drivers trust other drivers - so what's the best way to tap into that market? Have your own drivers control the content that goes out

      Create a formal program that offers a bonus incentive for drivers to publish content and plug your company in order to gain brand reach

      Follow these steps:

      • Set up a one-on-one call to discuss them getting incentivized for posting their content that's relevant to your company

      • Provide a one-page document outlining what the program entails, the bonus structure and what they need to do to become an influencer

      • Upon agreeing to become an influencer, send your driver a social media and safety policy agreement to sign, outlining your safety and content publishing standards, their posting obligations and an official log of their social media accounts

      Upon signature of the Social Media and Safety Policy Agreement, send them three onboarding documents:

      1. A content-planning worksheet, which recommends what types of posts to create

      2. A Do's and Don'ts document, outlining what drivers should and shouldn't do on their social media accounts. 

      3. An Influencer of The Month PDF, highlighting various driver influencers from other companies so they can see what other drivers are doing

      4. A Driver Scorecard, a document that is similar to a weekly settlement, but just with social media statistics and bonus payouts