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Write a Job Description That Attracts The Right Candidates

Now that you have all of the information about the position outlined, it's time to draft a snazzy job description that will attract the right candidates

Always use a compelling introduction to the job description - NOT pay

  • Starting with pay will tip your hand that you're desperate for drivers and the doesn't make you stand out (IE: you're not a purple cow)

  • Start your job description with phrases like Are you... or Do you ever... The word you is highly engaging and grabs attention, as it speaks directly to the reader's self-interest, making them more likely to continue reading.

Here’s an example of a great job description.

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